Interdisciplinary Interaction

The interdisciplinary interactions reading breaks down elements of websites that impact viewers' experiences. I am a marketing major, so the concepts spoken about in the reading are very relevant to the decisions I make in my current internship. One of the main tasks that marketing teams are responsible for is to ensure that website viewers have a positive experience to encourage them to explore longer and come back to the site again. In my internship, I am constantly communicating to the marketing team about our website and how it impacts customer experience. For example, the article speaks about information overload, meaning that website viewers are too overwhelmed by the amount of information present on the website. This element is something that is constantly discussed within a marketing team, as it is important to find the balance between providing all necessary information while avoiding overwhelming the viewer. This balance is important to ensure that viewers are informed, yet still have an overall positive experience.