Why Typography Matters

This article highlighted a real-life scenario in which typography can influence the success or lack of – at the Oscars! I enjoyed reading about this because it is easy for us to speak about these design elements in a theoretical environment, but seeing them in a real-life scenario takes things to a new level. In the scenario of the Oscars, the article broke down how the typography of the award cards can make it difficult to quickly read the card and understand what is being communicated. This can lead to the wrong things being announced. As designers, it is important for us to understand this and consider how we can improve the issue. The article broke down, step by step, some changes that could be made for the better. Taking into account things like word order, font-weight, and style can make your typographic hierarchy more successful. These elements change how viewers digest the content. When used correctly, they can discourage mistakes such as reading the wrong information at the Oscars!